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apropos of nothing

when i do a search at amazon.com that returns no items, why would amazon.com suggest to me three related searches that also yield zero items?

also, why does the 'additional results that may be relevant to [my] search' link bring me to a book search?

30 NOV
2004

2 Love Notes

Amazon will always, always try to keep moving you toward new content, even when it makes no sense to do so. People who buy one book at a time are their least profitable customers.

The "related searches" come from a list of actual past searches by customers. If a customer searches for "scarves" and follows it up with a search for "wool scarves", those two will be linked as related searches. Obviously, two adjacent searches can yield zero results. One *would* think, though, that Amazon could at least filter out the zero-match suggestions.

if i click on one of those empty suggestions then i am again linking it to my original empty search, making the them eternally linked as related to each other?

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rhapsodic.org is a weblog by Valette McLay.

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