Every four minutes

I like to listen to music while I do the dishes. Singing and moving along to a beat keeps me from thinking how much I hate doing dishes.

Last night was no different, and since our CD changer was empty (not having enough energy to choose a selection of CDs and do dishes), I turned the radio on. Which proved to be a mistake.

This fake-y “news” blips kept coming on about Paris Hilton’s hacked cell phone and Elizabeth Hurley playing in the fifth Harry Potter Movie and Charlize Theron playing in a movie about sexual harassment. Okay, fine, whatever. I do not care about any part of the Hollywood lifestyle.

After an hour, however, I noticed that I was able to repeat it nearly verbatim with the fake DJ. I paid a bit closer attention and realized this “breaking news” was playing at every commercial break, after every two songs.

Does the station management really believe that so few people are listening that they have to repeat themselves so often? Every four minutes?

I rewarded their belief by promptly changing the station. Jay & The Americans would never let me down.

23 February 2005 · 08:45:27

4 love notes

Short answer? Yes. They are convinced that their listeners are so mayfly like that they would listen to at most one song, then go off to another station, and they’ve got the surveys to prove it.

Sadly, since most of the stations are owned by the same mega-corp, they don’t care either. You’ll hear the commercials they want to run on one of the stations, so that’s how they sell them.

love, jr at 23feb05, 11:46:19

“Are you sure you heard? You did? You probably didn’t. Let me tell you again…”

And so goes the spiel of all advertisers.

Better to hum along to music in your head while washing dishes!

love, rory at 23feb05, 21:02:29

All they were really advertizing was Hollywood idolization; there were no products to buy, no organization to throw my money at.

From now on I will take the time to pick out a few CDs.

love, Valette at 24feb05, 08:18:25

Now I’m the opposite, I like peace and quiet when I work. I also like peace and quiet when I’m outside relaxing, nothing irks me more than someone blasting music while the bask in the sun.

love, Lynne at 24feb05, 12:57:31

leave me a love note


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